Branding

I've been starting to think more closely about specifically what my direction will be next year. I have found that my natural direction has headed away from more image/illustration driven work to illustrated type and branding. I think that this is how I have learnt to apply my image making skills to a more heavily graphic design context. I want to re-do my personal branding this Summer as well as research into some brands that I find inspiring.

Here are a few that I have found as a starting point with my personal thoughts : 

LIKE :

Monochromatic colour choice

Simplistic 'matter of fact' concept

Use of repetitive pattern.

LOVE :

Colour pallette

typography/brand identity

simplicity

high end/luxury packaging

LIKE :

Logo/brand

variety of pattern linked to brand by colour palette and similar aesthetic

LIKE :

simple colours - but a little too simple for my taste - less intersting than the others.

Logo

LOVE :

inventive /interesting packaging

simple but works

Lovely logo

negative space works perfectly to create interesting aesthetic - less is more

LIKE :

stock choices

use of one bright colour

interesting range of packaging

LIKE:

neg space creates image of class and sophistication

nice logo - stamped effect creates an interesting hands on aesthetic.